KWAM: Truth Hurts Mixtape

Kwam is an MC from Alien Muzik, a collective consisting of Rival, Marger, Rudekid and others. A collective who amongst others such as Family Tree and Butterz are breathing life into grime, each one bringing different things to the table like some kind of Grime Triforce. He himself, alongside the likes of Kozzie, and the aforementioned Rival, have stepped up the game with their consistency and competence on the mic. We had a little natter about his new mixtape.

How long have you been doing grime, and where did it start for you?

I’ve been doing grime for around 4 years now, and it started with me locked into Raw Mission hearing an MC WHO WILL REMAIN NAMELESS, but long and short of it is I thought the guy was shit and I could do better ha.

First grime track that you heard, that you thought was hard.

The first track I can remember clearly? Probably the Ice Rink version excursions, that was beat was messed, I always said to myself I would do a freestyle over that Ice Rink beat.

In terms of Grime, would you say it’s been a better year for producers than MCs? There is so much talent on the buttons at the mo.

I just think generally it’s been a good year for breakthrough artists; we’ve seen new producers and new spitters come through so I wouldn’t like to say any one side’s particularly stronger than the other, particularly since the two groups come together so well on good grime tunes!

Do you consciously try and keep grime grimey, or are you open to new paths and progressions?

I just do tunes I like the sound of, to be really honest with you. Generally it will be that grimey sound but as my mixtape demonstrates I do veer off that path at times.

Is there any sound or concept that you tried to achieve with ‘Truth Hurts’?

With Truth Hurts, my big thing was trying to maintain an underlying theme of truth; its effects on people, its effects on myself etc. With that achieved I was most pleased about the way in which all the other aspects of the mixtape’s structure fell into place of their own accord; it was as if, having created the spine for the work, the rest almost did itself haha!

Anyone you think is going to be big in 2011?

Alien Muzik. We’re a very talented collective of MCs, Rival and Marger need no introduction, and next year I’m hoping to see Deathstar, Nutcase and Danny D also come to the fore within the collective.

What do you think the future has in wait for grime? Is it gonna come back again, or is just gonna stay bubbling in the underground?

There are indications that grime may have a place in the commercial arena, but I’m the kind of person who MCs with the same amount of energy whether I’m in a disused toilet in a pirate radio station or standing a few feet away from Tim Westwood, so until I lose that desire I’m not overly bothered whether grime remains underground or becomes commercial; in my eyes no other genre comes close to grime’s energy.

kwammc.bandcamp.com/truth-hurts

CHAD VALLEY

We heard some of the older kids at school bandying about the term 'Chillwave'. So in the spirit of curious youth we asked Oxford bsaed Chad Valley what exactly a chillwave is and where we could score some. He wasn't to sure about it either; which is appropriate because he is far too nice to be selling drugs to children - economic sense as it makes. However he is taking his dreamy pop up and around the country with The Mountain Goats amongst others. We caught him (and washed our garmz) before he played little shingdig at a Hackney launderette. FYI for any promoters out there, my nan's garage is going too if you are running out of places for gigs. One catch though - it's proper shit.

London's the greatest city in the world right?

(laughs)

I ask that to everyone they always say no.

Well, yeah... to be fair I have not been to a lot cities, so I don't know. I have been to the continent but not much elsewhere. Actually I have been to Istanbul, I liked that.

Yeah I was going to say, big in Turkey, what music do they listen to?

They have a great music scene there! They love their psychedelic music. In Turkey generally, there is a culture for really weird music.

And now you're playing a launderette, thoughts?

I like it a lot, I have heard of a few other things happening. I think it's a great idea, I love the idea of gigs in different venues...because most venues are really shit. Most small venues are just shit (laughs). I like medium sized venues. I don't know the whole small sized venue circuit is just really...bad.

Well your playing the Kentish Town Forum for new years, that's pretty big.

That's a whole different story as well, because they are like so cavenous. You play a note and it lasts for thirty seconds.

You're playing that with Foals too, old friends?

Yeaht there is a whole Oxford scene, happening with them, myself and my other band Jonquil(they're good, truss') it's an exciting time for the Oxford music scene. It's strange, because it's so small. It's definitely smaller then Hackney, it's like a really small place in London. And people don't really partake that much, they just tend to get on with their lives.

We heard some of the older kids at school bandying about the term 'Chillwave'. So in the spirit of curious youth we asked Oxford bsaed Chad Valley what exactly a chillwave is and where we could score some. He wasn't to sure about it either; which is appropriate because he is far too nice to be selling drugs to children - economic sense as it makes. However he is taking his dreamy pop up and around the country with The Mountain Goats amongst others. We caught him (and washed our garmz) before he played little shingdig at a Hackney launderette. FYI for any promoters out there, my nan's garage is going too if you are running out of places for gigs. One catch though - it's proper shit.

London's the greatest city in the world right?

(laughs)

I ask that to everyone they always say no.

Well, yeah... to be fair I have not been to a lot cities, so I don't know. I have been to the continent but not much elsewhere. Actually I have been to Istanbul, I liked that.

Yeah I was going to say, big in Turkey, what music do they listen to?

They have a great music scene there! They love their psychedelic music. In Turkey generally, there is a culture for really weird music.

And now you're playing a launderette, thoughts?

I like it a lot, I have heard of a few other things happening. I think it's a great idea, I love the idea of gigs in different venues...because most venues are really shit. Most small venues are just shit (laughs). I like medium sized venues. I don't know the whole small sized venue circuit is just really...bad.

Well your playing the Kentish Town Forum for new years, that's pretty big.

That's a whole different story as well, because they are like so cavenous. You play a note and it lasts for thirty seconds.

You're playing that with Foals too, old friends?

Yeaht there is a whole Oxford scene, happening with them, myself and my other band Jonquil(they're good, truss') it's an exciting time for the Oxford music scene. It's strange, because it's so small. It's definitely smaller then Hackney, it's like a really small place in London. And people don't really partake that much, they just tend to get on with their lives.

Washing machines live longer with Calgon though...just saying.

I see everyone is calling you Chillwave, what is this. What are you.

(laughs) Well..it's a pretty silly term itself, in terms of what it means. It's like any term you put on on music - it's completely redundant. Especially chillwave because they apply to it everywhere in the world. People in America, people in the Far East, as if it's a movement, when it isn't.

It's just people making music.

Yeah, definitely. People just sound like others coincidently. I don't know what it is to be honest, personally I am getting into 80's music, like funk though, in what I'm sampling. That lo-fi sound.

Is that the new sound then, lo fi? You're pretty lo fi as it is.

I'm trying to up the fi. I think guitar bands should be recording well, you shouldn't record guitars with a fucking desk mic. I think you should get a fucking awesome studio for guitar bands. It's really interesting, that when I was starting it off, it was focused towards the techy side, like Warp records with Apex Twin. I would have never guessed that the it would curve towards the other extreme, of making it sound old.

It's a trend thing. You seem to be quite detached from all that. You're your own man.

I think that's what I like about coming from Oxford, that you are detached. I think London is amazing, but it's nice to have that outside perspective.

By the way, is you're real name Hugo Manuel?

Yep.

That's a fucking awesome name.You sound like a bad guy from Lethal Weapon, why didn't you keep that?

(laughs) It's because no-one ever pronounces the Manuel bit right, people pronounce it MAN-WELL, and also it's a really popular Portuguese name. When I played Portugal, people kept asking if I was...but I might have to anyway. It's (Chad Valley) the name of a toy company, that started in Victorian times.

Yeah but if you do then some Columbian Drug Lord might come out of the woodworks and sue.

www.myspace.com/hugomanuel

DUN NOE BAAT' THE IMAGES/PHOTOS BY: CURTLY THOMAS

HOLY ROAR

HOLY ROAR

If Holy roar defecated in a Tupperware container and then told me it was the best new 'proto-mathcore' or 'Screamo Jazz' band out there, I'd believe them. I've had sufficient education/I went to school to know that shit can't actually have a creative input, because it's shit, but because it's Holy Roar, a label which has steered me in right direction of the high grade many time before, I feel obliged to believe them. So semis around when he agreed to have a chat and have a look at his modest office/bedroom. Anyway why listen to my fawning when you can hear it from the horses mouth, Mr Roar himself, Alex Fitzpatrick.

Whilst Holy Roar essentially seems to be the 'thinking mans hardcore label' or the hardcore label for kids who dont wear black and have silly hair, I think Holy Roar has a hugely varied catalogue - from progjazznoise (Kayo Dot), funeral doom (Bloody Panda) to dance-punk (Youves), scuzzy indie (Dananananaykroyd/Pulled Apart By Horses), black metal (Livimorket), grindcore (Ergon Carousel) and screamo (Maths). Our ethos is simply to release great music in great packaging from hardworking, intelligent people. We get it wrong sometimes, like everyone does - but I think our track record speaks for itself. I think it often, perhaps rightly, seems like there is two 'tiers' to the label - there are the bands we work with continually, trying to build up and progress (Throats, Maths, run,WALK! recently....) and those we have done one-off releases for (Ghost of a Thousand, Gallows, Pulled Apart By Horses, Dananananaykroyd). The cynic has suggested that with the one-off releases these bands have used us for kudos and credibility before signing to a bigger label. This isn't true - we are always friends with the bands we work with and know them personally. We think its cool to do interesting projects with big bands and it perhaps has gained us more recognition and notoriety. Holy Roar is run by me 95% of the time, with Ellen Godwin more of a silent/behind the scenes kind of partner (she has a 9-5 job) and occassional help from a couple of interns.



So in terms of the highs and lows, pros and cons has it all been worth it? running a label that is. I know that sounds like a stock question with a stock answer but I read an interview with the Profound Lore label chief and he was really honest about it all and said if he had a choice he wouldn't have got into it, state of the industry etc.

The label has definitely been worth it. I couldn't imagine my life without it. It has defined who I am and how I spend nearly every waking moment essentially. We have never been given a pile of cash, early on we were ignored by press and radio and our bands could barely get any good shows. It is nice, through sheer dogged determination and hardwork (both ourselves and our bands) that we now do get some recognition, get asked to make our presence felt at The Great Escape, Offset and other festivals, as well as getting some of our bands on more major festivals. There is downsides - I have no money, everything goes back into the label, it can get lonely working from home sometimes and no-one is there to kick your arse into gear. Some bands also think its fine to ring you in the middle of the night, at weekends etc just for the sake of it - which can be annoying, but unfortunately running a productive labe does somewhat consume your life 24/7. I often get most of my ideas in the shower or in bed at 1am - not ideal at all!

this is our stockroom. Its literally a cupboard built into the ceiling of my flat, within my bedroom. Its the perfect space for all our stock/tshirts/bags etc!

Has being in multiple bands (Alex has been in deadnaut, crawl back in, if i started killing..., rheic, numinor, seducedwomandead, cutting pink with knives, (the sublime) betty pariso) helped you run the label?

think being in bands has given me a perspective of what bands need and want and also shows me how NOT to fuck a band over. That's about it really. I feel like a friend who is in bands and puts out records rather than some 'label guy'.

You ever fucked up/been fucked over bad then?

We fucked up the pressing of the Pulled Apart By Horses/Holy State 7" picture disc - the Holy State track on the vinyl is a demo version of the song they wanted on the vinyl. Purely my fault - i don't think the band ever forgave me truly! As for being fucked over - we lost over a thousand pounds to a pressing plant that went into liquidation, so that left us pretty broke at the time and missing 2000 Dananananaykroyd cdeps. That was tough times.

This is 'Happy Holy Roar 1.1' sealed, opened and promo versions. This was a Japan only license/release via Fantome records. We essentially adapted and updated our tape release 'Happy Holy Roar' onto cd for Japan. They never released anything else by us and stopped replying to our emails, which I found a bit upsetting, but this is a cool artefact/curio nonetheless



So how would another band come about getting signed by Holy Roar? Do's and Don'ts

We don't like 'signing' bands. We just want a relationship of trust - if we want to carry on working with a band we say so and hope they would too. Often ourselves and the band in question know what they are getting into - we are as transparent as fuck and try to be honest, always. As for tips - I have none really. If you are good, you will be found or you will be heard. Great bands dont have to chase labels. My only advice is - be fucking good, listen to our labels output and try and think objectively whether you are musically suitable/good enough, and thirdly and most importantly play LOTS of shows and work hard. I've heard a bunch of great bands who cant be bothered to play shows and tour - which makes it pointless for us and the band to work together. A band like that should release themselves and if they want us to carry a few copies in our shop then we are happy to do so.

Whats been the most popular release? I know your not meant to have favourite kids, but do you have a favourite release?

Our biggest sellers have been Rolo Tomassi and Dananananaykroyd. Throats are the biggest band currently on the label - all their stuff sells well. We have also sold out of limited releases by Kayo Dot/Bloody Panda, Gallows, Pulled Apart By Horses and Trash Talk. Our Christmas tapes - the 'Happy Holy Roar' series always sell out quickly too. As for favourites - the Phoenix Bodies album 'Raise The Bullshit Flag', Maths album 'Descent' and the new Throats cdep are my favourite so far if i'm honest

This is a cd-r of early Rolo Tomassi songs sent to us as we started working with them, in tandem with the label starting. Note the 'ps' section saying the band were writing for an album.....this actually became the self-titled EP that we released.

Would you be prepared to sign someone outside of the hardcore/metal genre now or in the future? I say this because to me Holy Roar is a roster of free thinkers who listen to a lot of music who just happen to play hardcore or metalcore etc, but could be doing anything, but just at the moment are breaking faces and taking names.

think we have signed, or worked with, people outside of hardcore/metal - Youves, Kayo Dot, Dananananaykroyd, Gallops (we are doing their ep in August), run,WALK! etc etc - and we will continue to work with different musical styles. I think what you say about the hardcore/metal acts we do work with is bang on though - it is indeed, like myself, a bunch of people who listen to a wide variety of music but chose to perform heavy music. Anyone who has truly ever been into heavy music will always have it within them. Ha.

Holy Roar Have Love For The Tapes

What is the future for Holy Roar for the near future? releases, festivals,? you got any big plans.

The future at the moment involves trying to do something ridiculous with 'Happy Holy Roar 4' this Christmas, releasing albums by Brutality Will Prevail, Hang The Bastard, Crocus and Ergon Carousel as well as other releases by Maths, Gallops, Last Witness and a bunch more. I will be attending many of the major festivals this year and we will be sponsoring the hardcore tent at Offset festival again. The line up for that will be absolutely killer.